PHOTOS & SPANISH VERSION BELOW

On the Road is not only the title of the Beat Generation best-known novel. It is also a charming bookshop in Florence specialized in travel, the only one of its kind in the city. Opened in 2012, in this bookshop, the continents are classified by colors. “For me, Africa is red and not black – the color that anyone would associate with this continent,” says Martina. Martina owns the business. A bellissima donna italiana, kind, graceful, and refined who is, in fact, a simple woman bursting with life and sweetness. She is a great expert in travel literature and, no need to say, she is passionate about her job. But being a bookseller not only implies selling books: “It is exhausting.” There are many tasks hinter den Kulissen: select books, stay tuned for editorial novelties, accounting, expert advice, and affection. In addition to all these duties, Martina has time to organize book presentations with authors or workshops on photography and travel literature. On the Road not only sells guides but also novels focused on travels, maps, books on hiking and cycling routes, travel literature for children and last but not least, it gives priceless personalized attention.
On the Road – Via Vittorio Emanuele II, 32 A/R – 50134 Florence
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