Giulia Gianfranchi’s Florence

Giulia Gianfranchi’s Florence

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Firenze, Florence, Florenz, antica Florentia castrum romano del 59 a. C … Comunque tu la pronunci, lei evoca da sempre nel mio cuore un senso di libertà e scoperta da quando ero bambina. Appena potevo, scappavo da Milano e venivo qui, nella mia Toscana, a trovare mia zia Marta. Passavo giornate ad osservare compiaciuta i turisti mangiare di gusto, ad ascoltarli in tutti i loro strani linguaggi, gironzolavo per strada col naso all’insu … Infilandomi in ogni vicolo, meglio se più stretto, e nei negozietti di artigiani. Distratta da architetture, sculture, pitture …

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Uncommon Museums of Florence #1: Museum of Masonic Symbology

Uncommon Museums of Florence #1: Museum of Masonic Symbology

PHOTOS & SPANISH VERSION BELOW

Opened in March 2012, the Museum of Masonic Symbology was founded by Cristiano Franceschini in Florence as a private initiative with the aim to transmit to the brothers the evolution of different Masonic traditions over time. According to Franceschini, the museum is mostly visited by Brazilians, since there is a large number of Freemasons in that country. Moreover, for the broader secular public, the museum wants to make known the Masonic ideology, philosophy and ethics through the representation of symbols, on which these rituals are based. The collection on display includes ritual objects with etched, embroidered, applied, printed or engraved symbols. The first Italian masonic lodge, known as “The Lodge of the English-people” was created 1731 in Florence. The collection presented here comprehends more than ten thousand objects dated from the end of the eighteenth century and coming from around the world: dresses, aprons, belts, bottles, porcelain, pins, ties, stamps, photos, documents, books, glass slides or magic lanterns are part of the lot.
Museo di Simbologia Massonica – Via dell’Orto 7

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Uncommon museums of Florence #3: Museo di Casa Martelli

Uncommon museums of Florence #3: Museo di Casa Martelli

PHOTOS & SPANISH VERSION BELOW

There is always an interesting spot to discover in Florence that keeps us away from the common repertoire, this is the case for the so-called Martelli’s House Museum. The Museo di Casa Martelli was a residential palace inhabited since the beginning of the 16th century by the bankers family Martelli. In 1986, Francesca Martelli, last family member living there, left the house to the Curia of Florence. In 1998, the Curia sold the palace to the Italian State and it became a museum in 2009. From that point on, the palace is a state civic museum that displays the remains of the Martelli family valuable art collection, as well as the house frescoes.…

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Firenze Winter Park, ice-skating in Florence

Firenze Winter Park, ice-skating in Florence

PHOTOS & SPANISH VERSION BELOW

One of the experiences indisputably linked to Christmas is ice-skating. The Firenze Winter Park is not the New York Rockefeller Center, but it has its charm. I have never skated over ice, and I do not think I am going to do it on this occasion, but I love to go there and observe the eager faces of people, filled with curiosity and happiness. I love to guess who are the scared ones, the clumsy ones, the agile ones, the vanity ones, and even those who show their expertise — they take it as seriously as if they were in a world championship. All in all, this mixture is just great.…

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Santa Croce Weihnachtsmarkt, the international Christmas market of Florence

Santa Croce Weihnachtsmarkt, the international Christmas market of Florence

PHOTOS & SPANISH VERSION BELOW

The biggest and most significant Florence Christmas market is German instead of Italian; maybe because the snow and the myth of Santa Klaus coming from the North, the Florentines adopted this tradition in a very organic way. But why is not there an Italian Christmas market in Florence? This market reflects mostly the North European character, with handcrafted and gastronomic products coming mostly from Germany but also from France, Poland, The Netherlands and the Czech Republic.…

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Todo Modo, the multidisciplinary bookstore of Florence

Todo Modo, the multidisciplinary bookstore of Florence

PHOTOS & SPANISH VERSION BELOW

For those who like to read, there are many types of establishments dedicated to book lovers: the traditional bookstores, the hypermarkets of books, and the contemporary multipurpose bookstores. This last type generally consists of a fusion of bookstore-café-restaurant-exhibition space-theater-concert hall in the same place. Perhaps using this multidisciplinary concept there is less risk that the business fails … Todo Modo is a Florentine independent bookstore with a selection of more than 15,000 books for sale, but it is also a café, a restaurant, and a show room, and a concert hall.

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St. Regis Winter Garden Bar, a 5 star inner garden in Florence

St. Regis Winter Garden Bar, a 5 star inner garden in Florence

PHOTOS & SPANISH VERSION BELOW

Florence, with its artistic wonders and cosmopolitan air, has become the universal dream of any traveller. The present and past essence of the Tuscan capital can be breathed in the atmosphere of historical The St. Regis Florence Hotel, which boasts a superior category in piazza Ognissanti since the mid-18th century. Placed in central Florence, at the former Palazzo Giuntini, the picturesque St. Regis Florence has been the favoured stop of experienced travellers for decades. Granted with the Gambero Rosso BAR D’ITALIA prize since 2015 and for four consecutive years, its Winter Garden Bar provides visitors with an exceptional and personalized experience. Gratify yourself with an aperitif, an afternoon tea or after dinner drink accompanied by live piano music and savour the creations arranged with fresh ingredients and masterfully prepared by Bar Manager Christian Pampo and his crew. Everyday, Bloody Mary from 11 a.m. to 1 p.m., afternoon tea from 3:30 to 5 p.m., and champagne ritual from 7 to 8 p.m. Open to the public, welcoming and exquisite service.

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Le Murate, Florence cultural meeting point

Le Murate, Florence cultural meeting point

PHOTOS & SPANISH VERSION BELOW

The first and only time I was in Le Murate was in March 2015. It was a blind date and I fell in love with him. The relationship prospered, although soon after it became complicated and exploded. A thousand pieces of my heart flew through his room. I picked up a few and I took them with me, in case they were needed for the future … Today I return to Le Murate to reconcile with my past in this city. Because one really starts to belong to a city when the memories of a certain ‘past’ happened on that particular place ……

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Three-Sixty rooftop bar at Minerva Grand Hotel: panoramic aperitivo in Florence

Three-Sixty rooftop bar at Minerva Grand Hotel: panoramic aperitivo in Florence

PHOTOS & SPANISH VERSION BELOW

Located in Piazza Santa Maria Novella, this 4-star superior hotel-boutique has been recently renovated. Heading up to the sixth floor, one finds the Three-Sixty panoramic rooftop bar, with a peerless sight of the Basilica of Santa Maria Novella and the most representative buildings and historical monuments of Florence. One of its first guests was the American poet Longfellow, who stayed here while working on the translation of Dante´s Divine Comedy. The terrace of this historic hotel — it is said the oldest in Florence — includes a swimming pool (exclusive for hotel guests) and a bar where, during the high season – May to September – from 7:30 p.m. onwards, one can have the aperitivo for 20 euros and touch Florence’s sky with the fingers.
To reserve a table or the private terrace for an event on the panoramic terrace, contact booking@grandhotelminerva / +39 05527230
Minerva Grand Hotel – Three-Sixty -Piazza Santa Maria Novella 16, 50123 Florence …

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Palazzo Guadagni, aperitif deluxe in Florence

Palazzo Guadagni, aperitif deluxe in Florence

PHOTOS & SPANISH VERSION BELOW

Rooftop views are unparalleled in Florence, proof of it is the rooftop garden bar at the Hotel Palazzo Guadagni. This ancient palace in the Oltrarno area has a privileged view from the loggia, which turns the palazzo’s terrace garden bar into a marvellous setting for having a red wine or a cocktail in Florence. It is a novel space neither overly exploited nor well known in Florence yet, thus you can take an aperitif as a local and without the need of a previous reservation. The views, the atmosphere and the service are simply unique and it is the perfect spot to amaze dates and visitors.…

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