Browsing AuthorPaco Neumann

PHOTOS & SPANISH VERSION BELOW

In this mythical perfumery of Florence with four centuries of history, one senses that nothing wrong could ever happen. Moreover, a walk through its premises makes you feel as weighty as Catherine de’ Medici, queen of France as well as customer of a brand that today still sells the same scent created only for her: Acqua della Regina. Francesco Carlino, responsible for the establishment, gently shows and explains to me every corner and detail of the site, such as the original store overlooking the cloister of the Santa Maria Novella basilica, which today houses the herbal section of the business; the apprentice rooms on the first floor, where future employees of the firm are trained; the old office of the friar, with a strategic window porthole from where he used to control all activity in the store; the machinery used to manufacture perfumes, elixirs, air fresheners, hygiene and toilet articles; the old chapel with frescoes from Giotto’s school; or the church, today transformed into the main room of the store. The original site was a pharmacy founded by the Dominican monks in 1221. Given its success, it opened to the public in 1612 as perfume manufacturer, thus becoming the oldest in Europe today. In the second half of the nineteenth century, it passed into the hands of the state, which ceded its management to the nephew of the last friar director. This family has since then controlled the empire.
Officina Profumo Farmaceutica di Santa Maria Novella, Via della Scala 16…